WHAT CAN WE BUILD FOR YOUR BUSINESS?

Business Growth. Marketing Execution. Creative Infusion.

For more than three decades, Unicus has helped businesses move forward by combining practical business thinking with creative marketing execution. Sometimes the starting point is clear. Sometimes the bigger opportunity appears after the work begins. Either way, we build what makes sense, execute it well, and help the relationship grow from there.

Schedule a Call
33+ Years
Business + Marketing Execution
2000+ Clients
Relationships Over Time
100,000+ Assets
Creative Business Tools
Owner-Led
Direct Strategic Involvement
Trusted By Businesses That Needed To Move

COMPANIES WE'VE HELPED
BUILD, LAUNCH & GROW.

From single-project needs to long-term business relationships, Unicus has supported companies across manufacturing, healthcare, technology, professional services, ecommerce, nonprofits, startups, and growth-focused ownership teams.

Art Van Furniture logo
Chevrolet logo
Comerica Bank logo
Florida Atlantic University_Version 2 logo
Florida Power & Light logo
Ford Motor Company logo
GSK plc logo
Gardner White Furniture logo
Georgia Power logo
Giant Eagle logo
Holiday Express & Suites_Full Color Version-01 logo
Hypower Inc (Applied Industrial Technologies) logo
Jeep logo
Lincoln Motor Company logo
McDonald's logo
Motorola logo
Nike Inc logo
PBS logo
Publix Super Markets logo
Serta logo
Siemens logo
Art Van Furniture logo
Chevrolet logo
Comerica Bank logo
Florida Atlantic University_Version 2 logo
Florida Power & Light logo
Ford Motor Company logo
GSK plc logo
Gardner White Furniture logo
Georgia Power logo
Giant Eagle logo
Holiday Express & Suites_Full Color Version-01 logo
Hypower Inc (Applied Industrial Technologies) logo
Jeep logo
Lincoln Motor Company logo
McDonald's logo
Motorola logo
Nike Inc logo
PBS logo
Publix Super Markets logo
Serta logo
Siemens logo
How The Work Expands

START WITH
WHAT IS
NEEDED.
BUILD WHAT'S NEXT.

01
Known Need

Begin with the practical ask.

A company may already know it needs a specific project, asset, campaign, system, or improvement.

02
Bigger Opportunity

Let the larger opportunity become visible.

As the work begins, better opportunities often appear inside marketing, sales, customer experience, technology, or operations.

03
Real Execution

Build work the business can actually use.

Ideas only matter when they become real assets, real systems, real campaigns, and real improvements people can use.

04
Long-Term Trust

Grow from proven value.

Relationships expand when the work proves useful and the recommendations prove honest.

Nothing is ever set in stone.
GROWING A BUSINESS REQUIRES A DYNAMIC BLUEPRINT
The Unicus Operating System

ONE FLUID SYSTEM

The work moves through a practical operating sequence: understand the need, align the direction, design the system, build the assets, launch the work, measure what matters, and keep improving from there.

CONTINUOUS GROWTH CYCLE 01 DISCOVERY Understand the business, market, audience, competitors, opportunities, and obstacles. 02 ALIGNMENT Align business goals, customer needs, messaging, positioning, and growth objectives. 03 ARCHITECTURE Design the strategy, systems, campaigns, funnels, and growth roadmap. 04 PRODUCTION Build the creative assets that power the strategy. 05 DEPLOYMENT Launch campaigns, content, advertising, websites, & sales tools. 06 ACCOUNTABILITY Measure performance, track KPIs, report results, and own outcomes. 07 OPTIMIZATION Improve, refine, test, scale, and accelerate growth.
01
Discovery
Understand the business, market, audience, competitors, opportunities, and obstacles.
02
Alignment
Align business goals, customer needs, messaging, positioning, and growth objectives.
03
Architecture
Design the strategy, systems, campaigns, funnels, and growth roadmap.
04
Production
Build the creative assets that power the strategy.
↕ Continuous Growth Cycle
05
Deployment
Launch campaigns, content, advertising, websites, automation, and sales tools.
↕ Continuous Growth Cycle
06
Accountability
Measure performance, track KPIs, report results, and own outcomes.
↕ Continuous Growth Cycle
07
Optimization
Improve, refine, test, scale, and accelerate growth.
↕ Continuous Growth Cycle
AI-Powered Assistance

ARTIFICIAL INTELLIGENCE. HUMAN DIRECTION.

When it makes sense, Unicus uses AI and agentic technology to streamline marketing, automate repetitive work, improve business intelligence, and keep initiatives moving.

Every application is human-directed, monitored, and reviewed—combining the speed of AI with experienced judgment and accountability.

Human Oversight Active AI accelerates the work. People remain in control.
Since 1993

OVER THREE DECADES OF PROFESSIONAL EXECUTION

0
Years
0
Clients Served
0
Campaigns
0
Creative Assets
0
Qualified Leads
0
Powerful System
CONRAD
Owner-Led Execution

BUSINESS-MINDED.
BUILT TO EXECUTE.

Unicus is not built around a menu of services. It is built around direct judgment, practical execution, and the ability to bring the right combination of marketing, creative, digital, technical, and business assets to the problem in front of the company.

Conrad Eskelinen Founder • Business Builder • Creative Director • Marketing Operator
1993 Founded Unicus Marketing
33+ Years Building Companies, Brands & Campaigns
CEO Started, Operated, Partnered In & Built Companies
FMD Fractional Marketing Direction When It Makes Sense

The approach is straightforward: do not waste time, do not waste money, start with what is clear, and keep building only when the next move makes sense for the business.

Built From Real Work

CREATIVE DEPTH.
BUSINESS RANGE.

Unicus was built on real things businesses needed: campaigns, commercials, websites, brands, print, animation, software, portals, presentations, launch materials, and customer-facing systems.

Over time, the role grew because clients kept asking what should happen next. That has led to company launches, operating systems, client portals, production workflows, national campaigns, marketing leadership, and long-term business partnerships.

[ Established 1993 ]
Creative Depth Business Builder Marketing Execution Practical Direction
Proof From Real Business Work

REAL WORK.
REAL BUSINESS IMPACT.

Business planning and financial documentation representing the BP Claim Pro operation
Case Study 01 · Business Venture Development

BP CLAIM PRO

Unicus helped build the complete business operation behind a four-state Deepwater Horizon economic-loss claims company—including the business model, technology platform, office infrastructure, staffing, training, lead generation, claim-processing workflow, and public-awareness system.

$270M+ Claims Processed
4 State Operation
12 Month Engagement
What Unicus Built

The Complete Operating Architecture

Business planning, custom claims software, office deployment, staffing systems, training materials, intake workflows, lead generation, public communications, and day-to-day operational support.

Why It Matters

Built Beyond Marketing

Unicus did not simply promote an existing company. We helped create the systems, infrastructure, technology, people, and market presence required for the business to operate across four states.

Let's Talk

WHAT DOES
YOUR BUSINESS
NEED NEXT?

Maybe it is one project. Maybe it is a larger growth initiative. Maybe it starts small and becomes something bigger after trust is earned.

Unicus brings 33 years of business-building experience, creative marketing depth, digital and technical execution, and the straight-forward judgment to help you decide what makes sense next.