Capabilities / Tools / Execution

A Complete Arsenal. Applied With Purpose.

Unicus brings together business strategy, creative development, marketing execution, and technology under one roof. The capabilities below represent some of the tools in our arsenal—selected and combined according to what your business actually needs to build, advance, or regain momentum.

See What We Do

More Than A Service Menu

Available Individually. Strongest When Connected.

Most of these capabilities are available as focused, à la carte services. Their greater value, however, is how Unicus selects and combines them while implementing and executing broader business growth programs.

We do not begin with a predetermined service. We begin with the objective, identify what is standing in the way, and deploy the right combination of thinking, systems, assets, channels, and execution to move the business forward.

Focused Support

À La Carte Capabilities

A defined website, campaign, video, brand, platform, assessment, presentation, or other specific need can stand on its own.

Connected Execution

Business Growth Programs

Strategy, creative, technology, marketing, sales support, and implementation can operate as one coordinated effort under direct oversight.

The Tools Behind Business Growth

Broad Capability. One Operating Direction.

Individual tools solve individual problems. The real advantage is having enough range to choose the right tools, connect the work, and carry the objective from direction through execution.

Direction And Opportunity

Business Strategy And Growth Direction

The thinking required to clarify the objective, evaluate the opportunity, establish priorities, and create a practical path forward.

  • Business and operational plans
  • Marketing and go-to-market plans
  • Strategic growth planning
  • Market and opportunity analysis
  • Competitive and SWOT analysis
  • Audience and customer analysis
  • Budget structure and prioritization
  • Startup and market-entry strategy
  • Product and service launch planning
  • Business reinvigoration and repositioning
  • Fractional marketing leadership
  • Executive direction and vendor coordination
Identity And Differentiation

Brand Strategy, Positioning And Identity

The verbal and visual systems that define what the company stands for, why it matters, and how it should be recognized in the market.

  • Brand strategy and market positioning
  • Company, product and program naming
  • Value propositions and differentiation
  • Messaging architecture and proof points
  • Brand voice, tone and personality
  • Taglines, slogans and signature language
  • Logo creation and identity redevelopment
  • Color, typography and graphic systems
  • Brand standards and usage guidelines
  • Rebranding and brand modernization
  • Campaign and program identities
  • Brand rollout and implementation
Demand And Conversion

Revenue Acceleration And Lead Generation

Connected programs, assets, and workflows designed to create demand, capture interest, improve follow-up, and help sales advance qualified opportunities.

  • Revenue-cycle and funnel analysis
  • Demand-generation strategy
  • Lead-generation campaigns
  • Ideal customer and audience prioritization
  • Offers and conversion-path development
  • Landing pages and lead-capture forms
  • Assessments, calculators and lead magnets
  • Lead scoring, routing and notifications
  • CRM capture and lifecycle workflows
  • Email nurture and follow-up sequences
  • Sales and marketing alignment
  • Conversion testing and refinement
Messages That Move

Campaigns, Content And Communications

The ideas, messages, content, and coordinated campaign assets required to build authority, explain value, and move audiences toward action.

  • Integrated campaign strategy
  • Campaign concepts and creative platforms
  • Content strategy and editorial planning
  • Website and landing-page copy
  • Articles, insights and executive content
  • Case studies and success stories
  • White papers, reports and guides
  • Lead magnets and gated content
  • Brochures and capabilities materials
  • Presentations, scripts and talking points
  • Press releases and announcements
  • Campaign rollout and ongoing production
Digital Presence

Websites And Digital Experiences

Public-facing digital experiences planned and built around real business, audience, sales, service, and operational objectives.

  • Website strategy and requirements
  • Website audits and redevelopment planning
  • Sitemaps and information architecture
  • User journeys, wireframes and prototypes
  • Responsive website design
  • UI/UX design and development
  • WordPress and CMS implementation
  • Front-end and back-end development
  • Landing pages and campaign microsites
  • Forms, schedulers and gated resources
  • CRM, analytics and API integrations
  • Maintenance, support and optimization
Connected Infrastructure

Platforms, Automation And AI Systems

Custom systems that help customers, employees, partners, sales teams, and operators complete important work more effectively.

  • Customer, partner and employee portals
  • Administrative dashboards and workflows
  • Custom databases and record systems
  • Web applications and internal platforms
  • Assessments and recommendation engines
  • Calculators, estimators and configurators
  • CRM architecture and integration
  • Marketing and sales automation
  • Notifications, routing and content delivery
  • API and third-party platform integration
  • AI assistants and knowledge systems
  • Agentic and semi-automated workflows
  • Analytics, dashboards and reporting
Visibility And Reach

Search, Media And Audience Development

Organic and paid channels selected according to the audience, market, offer, objective, and opportunity—not because one tactic is automatically the answer.

  • SEO strategy and keyword research
  • Technical and on-page SEO
  • Search-focused content development
  • Local SEO and geographic targeting
  • Google Ads and paid search
  • Display, video and retargeting campaigns
  • Paid and organic social media
  • LinkedIn and executive-authority programs
  • Email campaigns and newsletters
  • Broadcast, print and outdoor advertising
  • Direct mail and targeted distribution
  • Media planning, placement and coordination
  • Public relations support and media assets
Creative Force

Design, Video, Animation And Visualization

The complete creative-production range required to express the idea, explain the offer, support sales, and execute across channels.

  • Creative direction and concept development
  • Graphic design and campaign assets
  • Digital, print and presentation design
  • Brochures, catalogs and sales collateral
  • Infographics, diagrams and illustrations
  • Video strategy and script development
  • Corporate, product and campaign video
  • Television and digital commercials
  • Photography and asset libraries
  • 2D and 3D animation
  • Motion graphics and animated branding
  • Product and architectural visualization
  • 3D modeling and still rendering
From Opportunity To Market

Sales, Launch And Experiential Support

The materials, systems, environments, and coordinated execution required to advance opportunities and bring companies, products, services, and initiatives into the market.

  • Sales presentations and pitch decks
  • Proposals and proposal systems
  • Comparison guides and sales tools
  • Investor and partner materials
  • Interactive demonstrations and calculators
  • Sales portals and content libraries
  • Company, product and service launches
  • U.S. market-entry execution
  • Trade-show strategy and booth design
  • Event promotion and lead capture
  • Signage, displays and branded environments
  • Vehicle graphics and mobile activations
  • Post-event follow-up systems
Keep Moving

Ongoing Leadership, Execution And Refinement

Continuous direction and production that keeps priorities moving, fills execution gaps, responds to opportunities, and improves the work over time.

  • Fractional marketing direction
  • Outsourced marketing-department support
  • Internal-team augmentation
  • Monthly and quarterly planning
  • Campaign and production management
  • Website and content support
  • SEO, paid media, email and social execution
  • Rapid-response creative production
  • Marketing operations and automation support
  • Vendor and specialist coordination
  • Performance reporting and interpretation
  • Testing, optimization and refinement

The Unicus Advantage

The Arsenal Is Broad. The Direction Stays Focused.

Unicus is not built around selling as many services as possible. The range exists so the business is not forced into a predetermined answer. We can use what is needed, leave out what is not, and add the next capability only when it serves the objective.

33+ Years Of Execution
2,000+ Client Relationships
100,000+ Business And Creative Assets
Owner-Led Direct Strategic Oversight

What Does Your Business Need Next?

Start With The Need. Build What Moves It Forward.

Need one specific capability? We can help. Need a connected business growth program? That is where the full range becomes a serious advantage.

View Case Studies

Building ideas. Building systems. Building companies. Building momentum.