UNLOCK YOUR BRAND'S ONLINE POTENTIAL

20-Point Online Presence Assessment

In today’s digital-first world an organization’s website, online platforms, and social channels serve as the primary business location, where potential customers, partners, and donors evaluate your credibility, professionalism, and story. For this reason, it is crucial to understand your digital branding and online presence. A strong, consistent brand message builds trust, enhances visibility, and drives engagement, while a fragmented or outdated digital footprint can undermine your reputation and eliminate potential business opportunities.

The Importance of a Strong Online Presence: CLICK HERE

A Strong Online Presence is Critical for Nonprofits: CLICK HERE

Unicus Marketing’s 20-point Digital Footprint & Brand Presence Assessment meticulously evaluates key aspects like website functionality, SEO performance, social media engagement, and brand consistency to provide a clear picture of how your business is perceived online. By analyzing these elements, Unicus delivers three reviewable and actionable insights:

1. Detailed 20-Point Assessment of your Online Presence.

2. Tailored Suggestions and Recommendations to strengthen your online strategy.

3. Customized Proposal for making changes and enhancements.

The entire process takes approximately 5 business days. Once completed, participating organizations receive a multi-page PDF link containing the comprehensive assessment. Those choosing to work with Unicus may apply the entire amount paid for the assessment toward costs of services.

What We Assess

Unicus Marketing will perform an in-depth analysis of your digital presence using industry-standard tools and expert evaluation. Below are the 20 points we evaluate to provide actionable insights.

Website Experience (Points 1-6)

  1. User-Friendliness

    Unicus will evaluate the website’s navigation, layout, and ease of use to ensure intuitive access to key information for visitors.

  2. Visual Appeal

    Unicus will assess the website’s design aesthetics, including color schemes, imagery, and overall visual impact, to gauge its attractiveness.

  3. Mobile Responsiveness

    Unicus will test the website on mobile devices to confirm it adapts seamlessly for a consistent user experience.

  4. Content Relevance

    Unicus will review the website content for clear, concise messaging that effectively communicates your brand’s purpose and offerings.

  5. Call-to-Action Effectiveness

    Unicus will analyze the placement and clarity of calls-to-action (e.g., “Contact Us,” “Learn More”) to assess their ability to drive user engagement.

  6. Performance and Speed

    Unicus will assess the speed and performance of your website, analyzing loading times and responsiveness to evaluate user experience and engagement.

Brand Identity (Points 7-10)

  1. Brand Consistency

    Unicus will evaluate the uniformity of your logo usage, colors, fonts, and tone across digital channels to confirm a cohesive brand identity.

  2. Brand Placement

    Unicus will assess how prominently and strategically your brand is positioned on your website and social media profiles.

  3. Emotional Connection

    Unicus will analyze your brand’s messaging and visuals to determine how effectively they resonate emotionally with your target audience.

  4. Storytelling Quality

    Unicus will review your “About” page or similar sections to evaluate how compellingly your brand’s story and values are communicated.

Social Media Presence (Points 11-15)

  1. Profile Completeness

    Unicus will audit social media profiles (e.g., Facebook, Instagram, LinkedIn) for complete and up-to-date information, including bios and contact details.

  2. Visual Consistency

    Unicus will assess the consistency of profile images, cover photos, and post aesthetics across social media platforms.

  3. Content Creativity

    Unicus will evaluate the originality and creativity of social media posts to determine their ability to capture audience attention.

  4. Engagement Appeal

    Unicus will review post content to assess how well it encourages likes, comments, and shares through compelling visuals or messaging.

  5. Platform Relevance

    Unicus will check if the chosen social media platforms align with your target audience and brand goals.

Online Visibility (Points 16-19)

  1. SEO Strength

    Unicus will evaluate your website’s basic SEO elements, such as title tags, meta descriptions, and keyword usage, to assess its search engine visibility using a quick review via tools like Google Search Console.

  2. Search Engine Discoverability

    Unicus will perform a basic search to evaluate how easily your website appears in search engine results for relevant brand terms.

  3. Local Presence

    Unicus will review your Google Business Profile (if applicable) for accuracy and visibility in local search results.

  4. Content Freshness

    Unicus will assess how recently your website and social media have been updated to ensure relevance and engagement.

Online Reputation (Point 20)

  1. Review Presence

    Unicus will examine the availability and prominence of online reviews on various platforms like to assess their visibility and impact on brand perception.

Start Your Assessment

Upon completion, Unicus Marketing will deliver this comprehensive report via email, followed by additional communication with the organization to ensure its complete understanding of this thorough evaluation.

This is a secure form and NONE of this information will be shared.

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