Frequently Asked Questions

Welcome to the Unicus Marketing FAQ page! We understand that choosing the right marketing partner is a big decision, and we're here to provide the answers you need. With over 30 years of experience helping thousands of businesses achieve their goals, Unicus Marketing offers a full range of creative solutions, from branding and advertising to digital marketing and strategic planning. Whether you're curious about our services, pricing, or process, you'll find helpful information here to guide you. If you have any additional questions, feel free to reach out to our team—we're always happy to help!


Unicus Marketing-Specific Questions

What is Unicus Marketing?
Unicus Marketing is a full-service marketing agency based in White Lake, MI, specializing in branding, digital marketing, website design, video production, and more.
How long has Unicus Marketing been in business?
Unicus Marketing has been helping businesses succeed for over 30 years since its founding in 1993.
What services does Unicus Marketing offer?
We offer branding, business strategies, website creation, UI/UX development, 2D/3D animation, video production, and advertising campaigns.
Where is Unicus Marketing located?
We are located in White Lake, Michigan, and serve clients locally and nationwide.
Who are Unicus Marketing’s clients?
Our clients range from startups and small businesses to established companies across various industries, including healthcare, real estate, retail, and technology.
Does Unicus Marketing only work with local businesses?
No, we work with clients across the United States and internationally.
Can Unicus Marketing help rebrand an existing business?
Yes, we specialize in rebranding services to refresh your business identity and better align with your goals.
What industries does Unicus Marketing specialize in?
We have expertise in multiple industries, including healthcare, real estate, manufacturing, retail, hospitality, and more.
Does Unicus Marketing offer SEO services?
Yes, we provide comprehensive SEO services to help businesses improve their search engine rankings and online visibility.
What makes Unicus Marketing different from other agencies?
Our 30+ years of experience, creative expertise, and client-focused approach set us apart from other agencies.
Can you create a custom marketing strategy for my business?
Absolutely. We tailor every marketing plan to meet the unique needs and goals of your business.
Does Unicus Marketing offer video production?
Yes, we create professional videos, including promotional content, explainer videos, and 2D/3D animations.
What is the process for working with Unicus Marketing?
We start with a consultation to understand your needs, develop a customized strategy, execute the plan, and monitor results for continued improvement.
Can you help with my social media marketing?
Yes, we provide social media management, including content creation, strategy development, and ad campaigns.
Do you offer services for startups?
Yes, we specialize in helping startups build strong brands and develop effective marketing strategies.
Can Unicus Marketing design my website?
Yes, we create mobile-friendly, SEO-optimized websites tailored to your business needs.
Does Unicus Marketing provide ongoing support?
Yes, we offer ongoing support for marketing campaigns, website updates, and other services.
What are your pricing options?
Pricing depends on the scope of the project. Contact us for a customized quote.
How can I get started with Unicus Marketing?
You can contact us through our website, email, or phone to schedule a consultation.
Do you work with non-profits?
Yes, we have experience working with non-profits to help them grow their impact through effective marketing strategies.
Can you create ad campaigns for my business?
Yes, we design and implement multi-channel advertising campaigns to maximize your visibility.
Does Unicus Marketing offer branding workshops?
Yes, we offer workshops to help businesses understand and develop their brand identity.
Do you offer print marketing services?
Yes, we design brochures, flyers, trade show materials, and other print assets.
How long does a typical project take?
Project timelines vary depending on the scope and complexity. Contact us to discuss your specific needs.
What is the best way to contact Unicus Marketing?
You can reach us by phone, email, or through our contact form on our website.

Marketing and Business Industry Questions

What is a full-service marketing agency?
A full-service marketing agency offers a wide range of services, including branding, digital marketing, advertising, website design, and more.
What is the importance of branding?
Branding creates a unique identity for your business, helping you stand out and build trust with your audience.
How does SEO help my business?
SEO improves your website’s visibility on search engines, driving more organic traffic and increasing potential leads.
What is digital marketing?
Digital marketing encompasses online strategies like social media, email marketing, SEO, and PPC to promote your business.
How can video marketing benefit my business?
Videos increase engagement, explain your products effectively, and boost conversions.
What is the difference between B2B and B2C marketing?
B2B marketing targets businesses, while B2C marketing focuses on individual consumers.
How do I know if I need to rebrand my business?
You may need rebranding if your branding feels outdated, your business has evolved, or your sales are declining.
What is PPC advertising?
Pay-Per-Click (PPC) advertising is a digital ad model where you pay only when someone clicks on your ad.
Why is a mobile-friendly website important?
A mobile-friendly website ensures your site is accessible and functional on smartphones, which improves user experience and SEO.
How often should I update my website?
Websites should be updated regularly for content, SEO, and design improvements, ideally every 2-3 years for major overhauls.
What are the benefits of social media marketing?
Social media marketing increases brand awareness, builds relationships, and drives website traffic.
How do I choose the right marketing agency?
Look for experience, services offered, client reviews, and a customized approach to your needs.
What is the difference between organic and paid marketing?
Organic marketing focuses on unpaid strategies like SEO and content, while paid marketing includes ads like PPC or sponsored posts.
What is content marketing?
Content marketing involves creating valuable content to attract and retain your target audience.
Why is email marketing still effective?
Email marketing is cost-effective, personalized, and has a high ROI when used correctly.
What is a call-to-action (CTA)?
A CTA is a prompt encouraging users to take action, such as “Sign Up” or “Contact Us.”
How do I measure the success of a marketing campaign?
You can measure success using KPIs like website traffic, conversions, social media engagement, and ROI.
What is a target audience?
A target audience is the specific group of people your marketing efforts are designed to reach.
What are marketing trends for 2025?
Trends include personalized marketing, AI-driven campaigns, short-form video content, and sustainability-focused branding.
What is influencer marketing?
Influencer marketing involves partnering with individuals who have a strong online following to promote your brand.
Why is local SEO important?
Local SEO helps businesses appear in search results for location-specific queries, driving foot traffic and local leads.
What is the role of analytics in marketing?
Analytics help track campaign performance, understand customer behavior, and optimize strategies.
What are the benefits of a responsive website?
A responsive website adapts to all devices, improving user experience and SEO rankings.
How does rebranding impact customer loyalty?
When done correctly, rebranding can strengthen customer loyalty by aligning with current customer expectations and market trends.
What is a marketing funnel?
A marketing funnel represents the stages a customer goes through, from awareness to purchase.

We’d love to hear from you! Whether you have questions about our services, need a custom marketing solution, or just want to explore how Unicus Marketing can help your business grow, our team is here to assist you. Reach out to us today, and let's start creating something amazing together.

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