Unicus Marketing / Case Study Record 01 of 06

Business Platform Development & Operational Execution

BP Claim Pro

Building the technology, infrastructure, staffing, awareness, and operating system behind a multistate economic-loss claims operation.

Engagement
Contracted Partnership + Revenue Share
Market
Deepwater Horizon Economic-Loss Claims
Operating Region
Florida / Alabama / Mississippi / Louisiana
Platform Build
12 Months
Business planning documents used as a temporary BP Claim Pro project image
Unicus Marketing BP Claim Pro / Gulf Coast Operations
01.1

Executive Brief

The Assignment Was Not to Market a Claims Company. It Was to Help Build One.

Following the 2010 Deepwater Horizon oil spill, businesses throughout the Gulf Coast needed a structured way to document and submit claims for financial losses. Unicus helped build BP Claim Pro from the ground up as a specialized claim-processing operation serving businesses across four states.

The engagement connected business planning, custom technology, physical office infrastructure, professional staffing, claim-processing workflows, customer acquisition, and continuing operational support. Each component had to function as part of one coordinated system.

01.2

Business Mandate

Convert a Complex Legal and Financial Process Into a Working Business Operation.

Claimants needed more than information. They needed a guided process capable of organizing business records, coordinating professional review, and moving complex submissions through a defined workflow.

  1. R-01

    Purpose-Built Technology

    Design a claim intake and processing platform around the actual documentation and review requirements.

  2. R-02

    Regional Infrastructure

    Establish an operating presence across four Gulf Coast states.

  3. R-03

    Professional Capacity

    Coordinate attorneys, administrative teams, case support, and customer workflows.

  4. R-04

    Qualified Market Reach

    Create sufficient public awareness to reach affected businesses and generate legitimate claim activity.

01.3

System Architecture

Five Interdependent Workstreams. One Coordinated Operation.

The engagement could not be separated into isolated marketing, software, staffing, or operational assignments. The work was defined by how the parts connected.

Operating model / functional architecture / not to scale

WS-01

Business & Operating Model

Engagement structure, service model, responsibilities, resource planning, and revenue-share participation.

WS-02

Technology Platform

Online portal, intake process, document management, and internal claim workflows.

WS-03

Physical Operations

Office setup and operating infrastructure across four Gulf Coast states.

WS-04

Professional Staffing

Attorneys, administrative personnel, case support, and day-to-day staffing requirements.

WS-05

Market Awareness

Television, radio, and digital campaigns reaching businesses affected by the spill.

01.4

Responsibility Matrix

Responsibility Extended From Initial Planning Through Daily Execution.

Workstream
Unicus Responsibility
Operational Purpose
01Business Foundation
Business model, operational planning, engagement structure, and resource coordination.
Establish the framework required to launch and manage the operation.
02Claims Portal
Design and development of online intake, documentation, and processing workflows.
Turn a complicated submission process into an organized operating system.
03Four-State Offices
Office setup, local operating support, administrative requirements, and physical deployment.
Place the operation within reach of affected Gulf Coast businesses.
04Staff Coordination
Coordination of attorneys, administrative staff, and case-processing personnel.
Provide the professional capacity required to evaluate and move claims.
05Awareness Campaigns
Television, radio, and digital campaign planning, creative development, and execution.
Reach affected businesses and create a consistent path into the process.
06Continuing Operations
Day-to-day coordination across technology, personnel, offices, marketing, and customer activity.
Keep the individual components functioning as one connected business.
01.5

Operating Sequence

The Customer Path Was Engineered as Part of the Business.

  1. 01

    Market Awareness

    Television, radio, and digital campaigns reached affected businesses.

  2. 02

    Qualification

    Prospective claimants entered a defined eligibility and intake process.

  3. 03

    Documentation

    Financial records were organized through the portal and office network.

  4. 04

    Professional Review

    Attorneys and support personnel coordinated submission requirements.

  5. 05

    Claim Processing

    Completed packages moved through the established claims process.

01.6

Outcome Register

A Functioning Multistate Claims Operation.

Claims Processed
$270M+

Financial claims processed through the operation on behalf of affected businesses.

Operating Footprint
4 States

Florida, Alabama, Mississippi, and Louisiana.

Platform Development
12 Months

A purpose-built online system developed around the claim-processing workflow.

Awareness System
3 Channels

Television, radio, and digital acquisition working as one program.

01.7

Business Significance

Technology, Infrastructure, People, Marketing, and Operations—Designed Together.

A purpose-built technology platform alone would not have created the operation. Neither would offices, personnel, advertising, or legal coordination in isolation. The engagement required every component to be developed around the requirements of the others.