Executive Brief
The Assignment Was Not to Promote Laboratory Testing. It Was to Build the Mobile Operation That Could Deliver It.
An established Michigan medical testing laboratory engaged Unicus to expand its existing COVID-19 testing capability into mobile operations. The requirement extended beyond a new brand or awareness campaign. It demanded a complete field-testing system capable of bringing laboratory-based PCR testing directly to businesses, retail locations, schools, community sites, and other remote environments.
Unicus created the TubiLab brand and helped design, procure, build, staff, launch, and manage the operation. Custom-modified vehicles, insulated testing pods, indoor stations, remote-location contracts, trained personnel, customer-registration workflows, and secure digital results delivery were developed as connected parts of one operating model.
Business Mandate
Extend a Fixed Laboratory Into the Field Without Losing Control of Safety, Information, Staffing, or Results.
The client already possessed laboratory testing capability. The business mandate was to create everything required around that capability so testing could be delivered safely, securely, and consistently across multiple remote environments.
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R-01
Deployable Testing Infrastructure
Create mobile vehicles, outdoor testing pods, and indoor stations capable of operating across changing locations and weather conditions.
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R-02
Controlled Patient Workflow
Standardize registration, identity, specimen collection, laboratory routing, and secure results delivery from first contact through completion.
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R-03
Field Personnel & Procedures
Recruit, train, schedule, and manage the personnel required to operate testing locations professionally and consistently.
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R-04
Location & Program Development
Secure host locations and structure corporate, school, retail, community, and remote testing programs around real operating conditions.
System Architecture
Five Connected Systems. One Mobile Testing Operation.
The laboratory test was only one component. A functioning mobile program required physical infrastructure, host locations, secure information flow, trained personnel, and daily field coordination to operate as one system.
Operating model / field architecture / not to scale
Brand & Program Model
New brand, market positioning, partnership structure, testing programs, customer communication, and launch planning.
Physical Field Infrastructure
Purchased and modified RVs, custom 8-by-8-foot insulated and heated pods, and adaptable indoor testing stations.
Registration & Results
HIPAA-compliant registration, patient-data handling, laboratory workflow connection, and secure digital results delivery.
People & Procedures
Personnel recruitment, hiring, training, scheduling, site procedures, customer service, and field supervision.
Locations & Operations
Site identification, host agreements, traffic flow, setup, supplies, logistics, promotion, and continuing daily management.
Responsibility Matrix
Responsibility Extended From Brand Creation Through Daily Field Operations.
Operating Sequence
The Patient Journey Was Engineered From Remote Registration Through Secure Results.
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01
Program & Site Setup
The location, host requirements, operating hours, traffic flow, staffing, equipment, supplies, and promotion were coordinated.
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02
Patient Registration
The customer entered required information through the secure registration workflow before specimen collection.
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03
Field Collection
Trained personnel verified the patient workflow, collected the specimen, and prepared it for controlled transport.
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04
Laboratory Processing
Specimens moved from the remote testing location into the laboratory's established PCR testing process.
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05
Secure Results Delivery
Customers received laboratory results digitally through the HIPAA-compliant results system.
Outcome Register
A Complete Mobile Testing Operation Built Around an Existing Laboratory.
- Daily Testing Scale
- 1,000+
- Deployment Formats
- 3
- Custom Testing Pods
- 8' × 8'
- Results Workflow
- Secure
COVID-19 tests processed per day at peak operating volume.
Custom-modified mobile vehicles, outdoor testing pods, and adaptable indoor testing stations.
Insulated and heated portable structures designed for dependable outdoor field use.
HIPAA-compliant registration and digital delivery connected remote collection with laboratory results.
Business Significance
Brand, Fabrication, Software, Contracts, Staffing, Logistics, and Healthcare Operations—Designed Together.
Laboratory capacity alone could not create mobile access. The operating value came from integrating deployable testing environments, secure patient information, field personnel, host locations, promotion, specimen workflows, and results delivery into one coordinated system.